Since customers today are increasingly doing the choosing as to whom they do business with, it’s essential that you’re prepared to make customer delivery an extraordinary experience in order to make your customers feel that the decision they made to buy from you and your dealership in the first place was the right one, whether they’re a repeat customer or not. This impression is so important to our industry that a full one-third of overall customer satisfaction is now related to customer delivery, and the simple fact is, the customer you just delivered will influence someone else to buy within the next 30 days. So why not make sure their delivery is an experience that will immediately maximize your referral opportunities?

Where most dealerships and sales consultants see customer delivery as the end of the buying process, our system allows you to transform it into merely the beginning. Imagine delivering a powerful last impression and having the memory of that last impression be what goes to work for all of you. Cal-Pro has created a seamless, integrated system that starts at time of delivery by photographing your customers in front of their new vehicles, ensuring that great experience and creating that lasting impression. The memory of their delivery experience is sure to be an impression worthy of encouraging immediate sales and service opportunities. Our system allows you to get certified on customer delivery by putting your personal fingerprint on creating those memories, giving you a real competitive edge. That’s one thing your competition can’t take away from you. We may not remember days, but we do remember the memories in our lives.

As the "King of Delivery," Jim Yerage has been featured in Auto Success, the #1 sales improvement magazine for the automotive industry. In the article "What Does Delivery Mean to Your Dealership?" he details the five steps to a successful and profitable delivery. (Click here to read the article in PDF format.)